[bindugr]

Sustainable fashion cannot rely on industry efforts alone. At the end of the day, it is the consumer and the end user who hold the real power to drive this change. What we are talking about is not only a market shift but a cultural change, one that begins with education and is reinforced through families, peers and communities.

Responsible consumption must become the norm rather than the exception. This requires a systems thinking approach where policy, business and society all work together to create an environment where making sustainable choices is not only possible but expected.